Privacy Policy
Last Updated: 2026
Caldwell Creations ("we," "us," "our," or "Company") operates the website caldwellcreations.co.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using caldwellcreations.co.uk, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and any other information you voluntarily provide through contact forms or subscriptions
- Technical Information: IP address, browser type, operating system, and pages visited
- Cookies: Small data files stored on your device to enhance your browsing experience
- Usage Data: How you interact with our Site, including clicks, search queries, and time spent on pages
How We Use Information
We use the information we collect for the following purposes:
- Conducting analytics to understand user behaviour and improve the Site
- Affiliate tracking to measure performance and commissions from linked betting sites
- Site improvement, personalisation, and optimisation
- Responding to your inquiries and customer support requests
- Sending marketing communications (with your consent)
- Complying with legal obligations
Cookie Policy
Our Site uses cookies to enhance your experience. Cookies are small files stored on your device that help us remember your preferences and track usage patterns.
Types of Cookies:
- Essential Cookies: Required for Site functionality
- Analytical Cookies: Used to understand how visitors use the Site
- Affiliate Tracking Cookies: Used to track referrals to partner betting sites
- Marketing Cookies: Used for targeted advertising and promotional purposes
Cookie Opt-Out: You can control cookie preferences through your browser settings or opt out of non-essential cookies. Please note that disabling certain cookies may affect Site functionality.
Third-Party Links
Caldwell Creations is an affiliate website that links to external betting sites and casinos. We are not responsible for the privacy practices, content, or security of third-party websites. We strongly recommend reviewing the privacy policies of any linked sites before providing your personal information or engaging in gambling activities.
Third-party operators are solely responsible for their data collection, use, and protection practices.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right to Access: Request a copy of your personal data
- Right to Rectification: Correct inaccurate or incomplete information
- Right to Erasure: Request deletion of your data (subject to legal exceptions)
- Right to Restrict Processing: Limit how we use your information
- Right to Data Portability: Receive your data in a portable format
- Right to Object: Opt out of marketing communications and certain processing activities
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. Retention periods may vary depending on the type of data and legal requirements:
- Contact information is retained for 3 years from last contact unless you request deletion
- Analytics and usage data are typically retained for 12 months
- Affiliate tracking data is retained according to affiliate program requirements
You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have privacy concerns, please contact us:
Email: [email protected]
Website: caldwellcreations.co.uk
We will respond to all privacy requests within 30 days or as required by applicable law.